OUR HISTORY Noteable Events in JOE BOXER History 2001-present | 1996-2000  | 1991-1995 | 1985-1990 1991- JOE BOXER is honored with the Woolmark and Marty Awards. 1992- JOE BOXER serves as co-chair of San Francisco's hugely successful 7th On Sale fund-raising event which raises more than $2.6 million for Bay Area charities. Introduces JOE BOXER Girlfriend! a collection of sleepwear and loungewear for women. (Innerwear added in 1996.) Pilobolus , the internationally acclaimed dance troupe, performs at a JOE BOXER fashion show wearing underwear and sleepwear. Introduces JOE BOXER Kids! for pint-sized boy and girl pugilists who demand their own line of underwear and sleepwear. Launches JOE BOXER Home! with licensed partner Martex/WestPoint. Honored with the Absolute Golden Shears and MIRA Awards. 1993- A smiley face print with red tongue, dubbed the "Licky Logo" appears on product for the first time. The "Licky Logo" is a registered trademark of Joe Boxer Corp. Guests can stay in the JOE BOXER Suite at the Triton Hotel in San Francisco. Rooms are decorated with irreverent JOE BOXER Home! products for two consecutive years. JOE BOXER sends 100 pair of underwear to President Bill Clinton to coincide with his first 100 days in office. Note says: "If you're going to change the country, you've got to change your underwear." 1994- First-ever in-flight underwear fashion show on Virgin Airways' inaugural flight from London to San Francisco. Passengers hear the announcement; "US Customs require that all passengers change their underwear." Honored with Earnie Fashion awards for children's design excellence. First underwear company in cyberspace. Launches e-mail address on waistbands, billboards and packaging with the message to consumers, "Contact us in underwear cyberspace." Quentin Tarantino wears JOE BOXER pajamas in his critically acclaimed movie "Pulp Fiction". Madonna wears them in "Truth or Dare". 1995- JOE BOXER's 10th Anniversary! The company celebrates with a party at a Las Vegas wedding chapel with a fashion show/auction of mock wedding and designer wedding dresses. Raises $14,000 for the Pediatric AIDS Foundation. First American fashion company to enter the Internet with very own World Wide Web link. The site garnered critical acclaim from the cybercommunity. (Second version of the web site launches on Christmas Day, 1995) Over 1.5 billion visitors. The first all-underwear clad marching band performs at a JOE BOXER retail event in Minnesota. Chronicle Books publishes JOE BOXER's definitive book on underwear "A Brief History of Shorts: The Ultimate Guide to Understanding Your Underwear." Watch out, JOE BOXER Time! is introduced as a licensing agreement with Timex Corporation. Most successful watch launch ever at Bloomingdale's. Honored with a second Ernie award. Earns a coveted CLIO award for the company's famed web-site. World's First interactive electronic billboard launches in Times Square. Located at 42nd and Broadway, this 6,000 sq. ft billboard includes "The Zipper", that displays e-mail messages delivered to the site from anywhere in the world. Launches a promotion with Virgin Airways "Buy Five Pairs and Fly" program. Graham, company founder, is suspended 100 feet above Times Square, dressed as the Queen of England with his cohort Richard Branson. Consumers buy five pairs of boxers and get a Virgin companion ticket free to London. Designs 10 "Cyber Scooters", some in polka dots, each with its own Motorola Envoyª and e mail address to sell for $10,000 each in the famed Neiman Marcus Christmas Catalog. 2001-present | 1996-2000  | 1991-1995 | 1985-1990
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