CHARITY Although JOE BOXER does not take fashion too seriously, and believes in everyday fun for everyone; we do take our committment to the commununity very seriously. Go Pink - February 2006 - JOE BOXER teamed up with Waterville Valley in New Hampshire and turned the leading ski resort PINK in support of Boarding 4 Breast Cancer (B4BC). B4BC is a group of women seeking to educate young women about the importance of early breast cancer detection and the value of an active lifestyle. It was a full day on the slopes with many of the announcers & participants sporting their Joe Boxer's. Celebrity Sports Invitational 2006 - JOE BOXER participated once again as official apparel sponsor. Held at the Fairmont Chateau at Lake Louise in Canada in January, 2006, the celebrity event was all for good cause - Robert Kennedy's Waterkeeper Alliance. For more information, go to www.waterkeeper.org. Hurricane Katrina Relief-September 2005 Houston, TX - Joe Boxer employees drove a truck cross country from our warehouse in New Jersey directly into the Astrodome in Houston, delivering over $100,000 of brand new Joe Boxer underwear and loungewear for the evacuees. Clean fresh underwear was in great demand, and the Joe Boxer employees took it upon themselves to get the goods to Houston in the quickest way possible they knew. Celebrity Sports Invitational, 2005 - Joe Boxer serves as one of the official apparel sponsors for these events benefitting Waterkeeper Alliance, the Robert Kennedy Environmental Organization. Dream Foundation - Joe Boxer is a sponsor of the Dream Foundation, the first national organization granting dreams to terminally ill patients. Go to www.dreamfoundation.com for more information. Alaska Wildlife Conservation Centre, September 2004 - JOE BOXER adopted a young, male cub, who was left stranded in the Alaska wilderness, after his mother was shot by poachers. Joe Boxer will contribute to the daily upkeep of the bear, who will eventually be released into the wild once he is old enough. We also will be offering a limited edition "bear t-shirt" on our ecommerce site, proceeds of which will go to the conservation centre. Pediatric Aids Foundation - JOE BOXER is very active in raising funds for the Pediatric AIDS Foundation. In fact, JOE BOXER raised more than $14,000 at the company's Tenth Anniversary Party, a Las Vegas fashion show/auction of mock wedding and designer wedding dresses. Literacy Partners, Inc. - In a perfect example of co-branding for a "good cause", JOE BOXER teamed up with General Mills for "Breakfast in Your Boxers," a Frosted Cheerios promotion featured on more than six million boxes of cereal. Free boxers were offered, and for each pair redeemed, JOE BOXER made a donation to Literacy Partners, Inc., a national organization dedicated to helping people learn to read. CFDA's Fashion Targets Breast Cancer - JOE BOXER staged an International Runway Show in Reykjavik, Iceland as a spectacular finale to New York's Women's Fashion Week. Over 200 fashion editors were flown over for a 48-hour immersion into Icelandic fun! In addition, JOE BOXER contributed to the opening of the CFDA's Fashion Targets Breast Cancer charter in Iceland. US Marine Reserve Toys for Tots - JOE BOXER beccame a national corporate sponsor for the US Marine Reserve Toys for Tots program. For every package of JOE BOXER CLEAN FRESH UNDERWEAR? sold between November and December 24, 1998, JOE BOXER gave $1.00 to the Marines Toys for Tots Foundation. Selling specialists garbed in clean, fresh white lab coats were strategically placed in 178 retail doors around the country to help panicked gift-seeking customers and promote the Toys for Tots program. National Women's Cancer Research Alliance - JOE BOXER has donated product to each QVC's "Cure by the Shore", a fundraising event broadcast from the Cannes Film Festival which raises money for the National Women's Cancer Research Alliance (NWCRA). PAWS - JOE BOXER continues to create unique creations for Petchitecture, the flagship fundraiser for PAWS, a non-profit group that provides support for low income people living with AIDS. DIFFA - JOE BOXER is an on-going supporter of DIFFA Design Industries Foundation Fighting Aids. PASSPORT - JOE BOXER closes the show at Macy's Passport. JOE BOXER Pocket Parks - Working with the government of Mexico City, JOE BOXER and its licensing partner Bravo, have inaugurated the first of 6 JOE BOXER Pocket Parks. These children's playgrounds are being erected on abandoned, vacant lots around Mexico City. All the playground equipment, in bright signature brand colors with "Licky Logos", is donated by JOE BOXER. Concept: Cure - JOE BOXER was chosen in 1998 to work with General Motors to create a unique vehicle for Concept:Cure, a project developed in conjunction with the Council of Fashion Designers of America to benefit breast cancer research. JOE BOXER was chosen again in 1999, to create another vehicle, this time, the "Ultimate New York Cab." Two replica vehicles were then put on the streets of Manhattan and San Francisco - their entire fares going to breast cancer research! Over $41,000 was raised in a six month period. Royal College of Art - JOE BOXER and its licensing partner in the United Kingdom, Actif Group plc., collaborated with students of the Royal College of Art. Nine finalists were selected and exhibited their work, an homage to JOE BOXER. Cash prizes were awarded to the winner and two runners up judged by Damien Hirst. Fashion Targets Breast Cancer - JOE BOXER's "Think Pink!" was a nationwide campaign to raise funds for breast cancer research in conjunction with over 1,000 retailers who carry the brand. A portion of the proceeds from the sale of tasteful, pink-hued JOE BOXER womens undergarments andsleepwear went to Fashion Targets Breast Cancer, an initiative of the Council of Fashion Designers of America (CFDA) Foundation, Inc. Elizabeth Glaser Pediatric AIDS Foundation - JOE BOXER has also created another one-of-a-kind vehicle - this time a Mercedes-Benz SL 300 Gullwing Pedal car. This JOE BOXER toy car, and other cars customized by members of the Council of Fashion Designers of America, were auctioned on Ebay to benefit the Elizabeth Glaser Pediatric AIDS Foundation. JOE BOXER's car was the first car to receive bids. 7th on Sale - In 1992, JOE BOXER served as co-chair in San Francisco's hugely successful 7th on Sale fundraising event, which raised more than $2.6 million for Bay Area AIDS charities and increased awareness of the need to find a cure.
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