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Kmart Launch for BTS 2002
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 The official launch for Joe Boxer at Kmart started off with a BANG! Human Canonballs, 2 to be exact, went sailing through the air, and some members of the audience were not sure they would make it into the safety nets. Fortunately, they did!
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 The event started off with a parade down Broadway, with the "K Girls" as the leading the way!
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 Nick Graham, Chief Underpants Officer for Joe Boxer, riding in style with Ms. Licky.
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 From left to right, Jim Adamson, Chairman & Chief Executive for Kmart, along with Bill Sweedler, CEO & President of Joe Boxer Co, LLC; Joe Sweedler, Chairman of Windsong Allegiance Group, LLC;
and Nick Graham.
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 The events at Astor Place included a first-time-ever Fashion Show on escalators; starting off with a grand entrance by Vaughn, our model from the Launch Ad.
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