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MISSION STATEMENT
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JOE BOXER is dedicated to bringing new and creative ideas to the market place, both in our product offerings as well as our marketing events.
We will continue to develop our unique brand positioning, to maintain and grow our solid brand recognition, and to adhere to high quality design standards.
Because everyone wants to have fun everyday, JOE BOXER will continue to offer something for everyone with fun always in mind.
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CORPORATE FACTS
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Since the company's beginning in 1985, JOE BOXER has enjoyed phenomenal growth and success and has become one of the most recognized brands in fashion today.
- JOE BOXER has 88% brand awareness among target consumers age 15-30*.
- JOE BOXER is currently available exclusively at Kmart in the United States; and at fine department stores internationally.
* Brand Survey, Competitive Brand Analysis, June, 2005
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OUR CODE
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At JOE BOXER we believe fun is an everyday experience. Not only do we embrace creativity and individuality
in everything we do, but we also provide the products that meet our customers standards through our unique, imaginative and
innovative designs. We know that our customers want to experience fun at every level.
Today, JOE BOXER is more than just underwear. While you will still find the underwear that you know and love, you will also find other apparel, accessories,
and much much more! Items for the entire family are currently sold on-line at www.joeboxer.com as well as www.kmart.com, as well as in most Kmart stores in the United States.
Joe Boxer is also sold at better specialty stores throughout Canada.
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THE TEAM
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Like all successful teams, each member of the Iconix Brand Group contributes a unique skillset and offers a unique viewpoint to each and every Brand with which we work. And like all successful teams, we share one common goal: To build and to grow successful Brands, and to have fun while doing it!
We come from various backgrounds within the Apparel and the Graphic Design industries; thus enabling us to work with a number of Brands like JOE BOXER and Candie's.
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