HAPPY PRIDE

It's the best month of the year

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BORN TO SPARKLE

Stay fly this July with Joe

CHANGE DAILY

Happiness is a fresh pair of underwear

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GET CHEEKY

Life is too short for boring underwear

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DON'T BE LEFT HANGING

Let us hold what's important

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MAKING UNMENTIONABLES WORTH TALKING ABOUT

DON'T WORRY. BE HAPPY.

Our mission is to make every day fun and everyone smile. We started out with a simple idea, to make unmentionables worth talking about and that’s exactly what we did. Dress happy from the inside out.

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SLEEP HAPPY

Find a reason to smile with Joe.